Collectors are spending millions on trading cards, while blockchain startups are turning physical Pokémon cards into digital assets. The harder task is creating enough liquidity to compete with established marketplaces.
- A booming Pokémon trading card market, now estimated at roughly $10 billion to $15 billion, has driven long lines at retailers like Costco and record-breaking sales, including Logan Paul’s $16.5 million Pikachu Illustrator card.
- Big-box chains such as Target and Walmart, along with eBay’s $2.62 billion in 2025 card sales, highlight how trading cards have evolved into a major alternative asset class that has recently outperformed the S&P 500 and bitcoin.
- Startups like ATH Labs’ Deadstock are betting that tokenizing high-grade cards on blockchains and storing them in vaults can modernize this fragmented, slow-to-trade market, though they still face stiff liquidity and network-effect advantages from incumbents like eBay.
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The Definitive Stablecoin Landscape Series: Asia Pacific
As stablecoins move into regulated finance, APAC is becoming a key proving ground. This report maps the region’s rules, use cases, and RLUSD’s role.
Why it matters :
As stablecoins move into regulated finance, APAC is becoming a key proving ground. This report maps the region’s rules, use cases, and RLUSD’s role.
The Clarity Act stalled. Bankers aren’t hitting the brakes yet on crypto dealmaking
Payments firm OpenPayd targets year-end Nasdaq listing to fund U.S. expansion and acquisitions
Crypto job postings triple to over 1,200 in September, but applications fall
Original sourceCoinDesk
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